A Change Is Coming
The internet is a rapidly changing game. It used to be just another channel for getting material out there. No more. The time has come to use all of that amazing potential embedded in the web. We mean, really use it.
So, what exactly are we trying to establish here? Well, let's say that turning every unturned stone in online publishing is a starting point. We reason that, since we are online (and online only), we neither have to nor want to limit ourselves to run-of-the-mill operations.
In 2012, the internet is on your screen, in your pocket and most everywhere else you look. Why shouldn't the advantages it brings have an impact on the media that you read?
This is us trying out new things.
Can you recall the early days of the web? That was a time when magazines that were bold enough to go online usually didn't bother to do much more than post their offline content on a homepage.
We thought we'd elaborate on that concept, and make something a little more future-oriented. Suit Up or Die is the (very polygamous) marriage between a communication philosophy and practice, a visual impression and an outstanding technical platform. All still very influenced by our pithy credo low-key classy. Questions?
As you scroll down you will see how we envision the future. It's part new and part old, it doesn't jump out at you, but it doesn't pass like a ship in the night either. It's brand new, but it still recognizable enough to be relevant.
That's where we stand now. By necessity, we've taken an experimental approach to it. So essentially, this is us trying out new things. We're doing it for your benefit as much as our own, because we realize that you are as important as oxygen to us. Your support is our air supply.
A change is coming. Online publishing has so much more potential, and this is proof of that.
Open your mind and senses to how a modern online magazine can look.